THE ITV VILLAGE - PRIVACY NOTICE
STRAT7 Researchbods, a division of STRAT7 Limited, registered in England under company number 07642707 whose registered office is at 11 Soho Street, London, W1D 3AD, is an online data collection company that focuses on building and managing large online consumer panels and communities to provide high quality research data to its clients. Reference to “Researchbods”, “we”, “us”, and “our” are references to STRAT7 Researchbods.
Researchbods administer and operate the website www.theitvvillage.com (referred to as the “Site”) and The ITV Village Community panel (referred to as “Panel”) on behalf of ITV Broadcasting Limited, a company registered in England under company number 955957 whose registered office is at 2 Waterhouse Square, 140 Holborn, London EC1N 2AE (“ITV”). ITV will be the data controller for the purposes of this privacy notice.
This privacy notice covers the collection of personal information from users of the Site and members of the Panel ("you" and "your") and use of that information by Researchbods, ITV and parties that we authorise, such as our suppliers and subcontractors.
Your information is very important to us and we look after your information carefully in line with the latest data protection and privacy laws. We also want to be transparent about what information we collect about you, how we use it, and how you can control what we do with this information. We’ve set out below more detail on what information we collect about you and how we use that information.
Please do read this privacy notice and our Cookies Notice, so you know what we are doing with your information. By accessing and using the Site and by participating in the Panel, you are agreeing to the terms of this privacy notice and to our Cookies Notice. We may update this privacy notice and our Cookies Notice from time to time and we’ll post any changes on our Site.
This privacy notice was last updated on 31st January 2023.
The information we collect about you depends on how you’re using the Site and participating in the Panel, but we will only collect your personal information where necessary.
To become a member of the Panel, you need to register with us. When you register we ask you to provide some basic information about yourself, such as your name, email address, postcode and your date of birth - which we call “Registration Data”. If you decide not to complete the registration process, any personal data that we have collected will be held for a limited period of time before being deleted. Please also note that once you have successfully registered, we may delete your account if you’ve been inactive for a period of time, so please make sure that any Registration Data is accurate and kept up to date.
We also collect information you submit when completing any of the research tasks (eg. surveys, polls or forum discussions) we invite you to participate in, or feedback, comments or other information that you provide to us through the Site or otherwise, including any information, photos and/or videos which you may upload. This may include the collection of sensitive personal information such as your ethnicity and sexuality, which helps us to ensure that our Panel is representative of the UK population and to conduct research more effectively.Providing sensitive personal information is always voluntary, and you may withdraw your consent at any time by emailing us at hello@theitvvillage.com.
Other information we may collect includes:
We (or our authorised third parties) may collect information about you:
Please always think carefully before disclosing information to other members of the Panel or making your information publicly available on the Site. We recommend that you do not reveal to others via the Site any personal information about yourself or anyone else (such as your telephone number or home address). It is important that you are aware that any information you disclose to another Panel member may then be disclosed by that member. We have no responsibility or control over the contents of communications made between Panel members on our Site.
We, and our authorised third parties, may use cookies and/or other tools to store and sometimes track information about you. For more details about what cookies are, the cookies we use and how to disable them, please see our Cookies Notice.
We will keep your personal information for only as long as necessary, which is longer in some cases than in others. The length of this retention period depends on the purpose for which the information was obtained and its nature. For example:
We and our authorised third parties may use your information in a variety of ways, to:
We’ll only process your personal information where we have legal grounds to do so. Generally, we’ll only process your personal information on the following grounds:
When you use the Site we may process your data in the following ways:
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Purpose of processing |
Data involved |
Legal grounds for processing |
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Market research |
Registration Data and other information you provide to us (other than sensitive personal information), which may include photos and/or videos you upload on the Site. |
Necessary for the performance of a contract: when you agree to participate in each of our research tasks in exchange for a reward (which may include entry into a prize draw or a voucher), then there is a contract between us for you to complete those research tasks and for us to be able to use the resulting data and to provide you with a reward (which may include an entry into a prize draw or a voucher), and we will process your data in connection with that contract. Legitimate interest: We undertake market research on behalf of ITV. ITV has a legitimate interest in undertaking market research and using the results of that research to gain insight about its business, including its audience, programming, channels, platforms, brands and the advertisements that are shown. |
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Market research |
Sensitive personal information |
Consent: when you submit sensitive personal information when you complete research tasks, you consent to our use of the information for the purposes as described in this privacy notice. |
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Service analytics |
Registration Data, log-in history, history of engagement with our services, browser details, device internet protocol (IP) address and device type and data collected via cookies (see Cookies Notice) |
Legitimate interest: We have a legitimate interest in understanding how people are using our Site and are engaging with the Panel services, both so that we can improve and so that we can undertake research more effectively. Therefore we may use your personal data to understand and analyse use of the Site and the Panel services. |
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Administer rewards such as prize draws or vouchers, and for winners of prize draws, publish their name and county on our Site or in the Panel newsletter |
Registration Data and for prize draw winners, their name and county |
Necessary for the performance of a contract: when you agree to participate in our research services in exchange for a reward (such as an entry into a prize draw or a voucher), then there is a contract between us for you to complete those research tasks and for us to administer that reward and we will process your information in connection with that contract. Compliance with legal obligation: the Non-Broadcast Code of Advertising and Direct & Promotional Marketing (CAP Code) requires us to publish or make available the winner’s name and county. |
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Queries and complaints handling |
Registration Data, log-in history, history of engagement with our services, browsing data, device internet protocol (IP) address and device type, any other data you provide to us |
Legitimate interest: We have a legitimate interest in our users engaging with our Site and services and improving our Site and services. Therefore we may use your personal information to manage any queries or complaints you may have. |
All Panel members will receive service emails in connection with the Site and the Panel which include emails about new features or changes on the Site, and general news and updates such as The ITV Village newsletter, newsflashes, research tasks (eg. surveys, polls or forum discussions) on the Site, and other research activities that we feel may be relevant to you based on the information you provided to us, as well as information about rewards, including prize draws in connection with research tasks on the Site.
These emails are necessary for us to provide our research services and by registering to be a member of the Panel, you agree that you understand this.
You can decide to stop receiving these emails from us at any time. The easiest way to do this is to click on the ‘unsubscribe’ link at the bottom of any of the emails. Alternatively, you can email us at hello@theitvvillage.com from your registered email address and ask to unsubscribe from the emails. As these emails are critical to us being able to run our services, if you do unsubscribe, we will keep your account active for a short period in case you change your mind but will then delete your account (please see the “Closing your account” section below).
We will share your personal information with ITV, as the owner of the Site and the Panel, although ITV will only receive information as needed for the purposes described in this privacy notice. Generally the information that is provided to ITV will be in the form of aggregated, anonymised results of the research tasks that are completed by you and other Panel Members. Please note that ITV also has access to those parts of the Site that are also visible to other Panel members as well as open and closed online discussion forums on the Site, and may engage with you directly via such discussion forums and other areas of the Site.
We will also create research reports for ITV to use for its business purposes, which may include disclosure to other members in the ITV group of companies and third parties (such as advertiser clients and media buying agencies).
As you have an interest in ITV services, ITV may also share your personal information with other members in the ITV group of companies to provide other services and products that you request. If you are a user of another ITV group service (such as the ITV Hub), ITV may combine the data it holds about you from that service with your Registration Data and your responses to the research tasks on the Site. ITV may use the combined data to confirm that the data it holds about you is accurate, and to improve its products and services which may include creating and using models to help provide a more personalised experience in relation to content and/or advertising. ITV may also combine your data to help us conduct research more effectively on the Site, for instance by matching your Registration Data from the Panel with your ITV Hub account data in order to allow us to gain a better understanding of how you use the ITV Hub so that we can invite you to participate in research tasks that are more relevant to you.
We may also pass information about you to other parties as follows:
Any personal information you supply will be treated in accordance with applicable data protection laws including the General Data Protection Regulation and any other applicable or superseding legislation. We are committed to delivering the rights that individuals are entitled to under data protection laws in the UK. These include:
This privacy notice doesn’t cover companies, services or applications that we don’t own or control, or people that we don’t employ or manage. This includes (without limitation) third party websites or applications/widgets (e.g. from social media platforms such as Facebook or Twitter) that we may link to or offer via our Site.
Also, it doesn’t cover certain pages and services provided via our Site that are hosted, managed and operated by other parties. These third parties, applications and services are wholly independent of us and are solely responsible for all aspects of their relationship with you and any use you may make of them. They may have their own privacy notices and/or terms and conditions of use, which we recommend you read before using.
Generally, we will only process your data in the European Economic Area as data protection and other laws of such countries may not be as comprehensive as those in the European Economic Area.
If we do engage a new supplier located, or with servers that are located, outside the European Economic Area in the future then we will take all steps reasonably necessary to ensure your information is treated securely and in accordance with this privacy notice. We‘ll only transfer your personal information to a territory outside of the European Economic Area under the following circumstances:
You have the right to access your personal information and to correct it. Please make sure that you update your details as soon as possible with all relevant changes.
When you register as a member of the Panel and open a user account on the Site, you can access your membership information on your ‘Profile’ page by logging into the Site. If you need to update or correct any of your membership information, you can do this within the ‘Profile’ page.
Alternatively, you can write to us at STRAT7 Researchbods of 11 Soho Street, London, W1D 3AD, United Kingdom or email us at hello@theitvvillage.com in order to access and/or update your data at any time.
You may close your Panel member account at any time. This can be done by going directly to your ‘Profile’ page. If you close your Panel member account, your profile information will be removed, you will be unable to access the Site and you will no longer receive emails from us.
We will delete your account as soon as reasonably practicable following receipt of the deletion request, and in any event within 5 business days. If you delete your account, we may continue to process your data for contractual reasons e.g. if we need to provide you with a prize won before closing your account. Please note if you have not earned a reward or incentive or rewards at the time you delete your account, you will forfeit any rights to try and earn or receive those incentives or rewards.
We also reserve the right to suspend or terminate your Panel membership, or your ability to access to the Site immediately and without notice at any time, at our sole and absolute discretion. This may be because, for example, we consider that you have breached the Terms and Conditions of Use or any other applicable terms or if you have been inactive for a period of time.
We may close the Panel and your account when the research programme ends or is cancelled. In these circumstances, we will inform all Panel members by email of the Panel being closed, at which point your access to it will cease.
The Site and the Panel is part of ITV’s business. ITV may choose to run the Site or the Panel itself, engage one of its group companies to run it or to appoint a new supplier to run it in which case your information may be passed to ITV or that new supplier. Use of your personal information will remain subject to this privacy notice (as amended from time to time).
If we or ITV become involved in a merger, acquisition, restructuring, reorganisation or other transaction involving the sale of some or all of our assets, then your information may be included in the assets that are transferred to the new owner and may be provided to the entities and advisors involved. Such a transaction may involve us or ITV: (i) retaining the right to continue to use transferred personal information in addition to the right of the new owner to use such information; and (ii) engaging in additional transfers of personal information (including new personal information) with the new owner from time to time following such a transaction. ITV, or the new owner, will provide notice to you before any of your personal information becomes subject to a different privacy notice.
ITV Broadcasting Limited is a company registered in England and Wales (registered number is 955957) with registered office at 2 Waterhouse Square, 140 Holborn, London EC1N 2AE. ITV’s VAT registration number is 197 0041 67.
You can email us with any questions, concerns or complaints at hello@theitvvillage.com or write to us at STRAT7 Researchbods, 11 Soho Street, London, W1D 3AD, United Kingdom.